A leading Rental Software technology company based in Maidenhead wanted to merge their 5 regional websites on separate domains into one new corporate domain and add five additional multi-language regions to further their worldwide expansion.
The site was developed in DNN, the leading ASP.NET CMS system and had several multi-language regions but with international growth it was necessary to consolidate the different regional domains into one corporate domain and to add 5 additional languages whilst retaining high rankings.
Switching from established domains to a new domain was always going to be challenging to maintain rankings but through the use of careful planning of 301 redirects, new sitemap submissions, google search monitoring and multi-language href lang settings and google structured data the switch was made and although an initial drop in rankings the new domain has come back and is now benefiting from higher domain rank authority which has given a boost to the new regional growth of the company.
Impressions have increased over the last 12 months on the new domain from approx 1k impressions per day to 6k impressions per day and is now running 10 regional multi-language website on one corporate domain.
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